DTC fashion · $20M–$75M · Vol. 01

Sell the
outfit,
not the
single item. — stylist-grade Complete-the-Look, built for brands without Macy's budget.

NextStyl generates AI-styled outfit recommendations on every PDP, using only your own catalog — automatically, inventory-aware, no manual tagging. Lift AOV without hiring stylists or paying enterprise vendors $100K/year.

+15–25% AOV uplift target*
7 days Avg. integration
0 Manual tagging
yourstore.com/products/brown-linen-midi-dress

Linen-Blend Midi Dress

$148.00
XSSMLXL
Add to bag
Complete the look
— LOOK 01 / 04
NEXTSTYL
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Shop the look
— Built for the modern DTC stack —
Shopify Plus BIGCOMMERCE Centra Salesforce commercetools
The problem with PDPs today

You're selling items.
Your customer wants outfits.

Single-item PDPs leave 30–40% of potential basket value on the table. Customers cobble together looks across tabs, abandon, and buy half the outfit somewhere else.

— 01

Manual styling doesn't scale

Your merchandising team can hand-style 200 looks a month. Your catalog has 4,000 SKUs and rotates seasonally. The math has never worked.

— 02

Out-of-stock kills curated bundles

The look your stylist built last week shows two sold-out items today. Static lookbooks are obsolete the moment inventory shifts.

— 03

Enterprise vendors price you out

$60K–$150K/year minimums, 6-month integrations, and dedicated stylist teams. Fine for Macy's. Insane for a $20M DTC brand.

How NextStyl works

Plug it in. Walk away.

One script tag. We read your catalog, generate outfits, and render them on every PDP. Outfits regenerate the moment stock changes.

01

Connect your catalog

OAuth into Shopify, BigCommerce, or push a product feed. We auto-extract attributes — category, color, style, occasion, season — using vision + LLM tagging.

02

AI builds the outfits

For every SKU, NextStyl generates 5 complete looks (top + bottom + footwear + accessory) curated for style coherence, color, and your brand's aesthetic.

03

Render on every PDP

A lightweight widget appears under each product. Visually integrated. Mobile-optimized. No template surgery required.

04

Inventory-aware regeneration

An item goes out of stock at 2:14 AM. By 2:14:30 AM, every outfit containing it is regenerated with a comparable in-stock substitute. Always purchasable. Always.

INPUT_SKU linen_midi_S_cocoa
style_vector [minimal, warm, smart-casual]
co_occurrence 42 valid pairings
stock_filter in_stock = true
— GENERATED OUTFITS

One script tag.
Inherits your design system.
Zero impact on Core Web Vitals.

For the eng team that has to sign off. We answered your three questions before you asked.

i
— INSTALL

One line in your theme. Done in a sprint.

Drop a single script tag in your global template. We auto-detect product pages, fetch your catalog via OAuth, and start rendering. No template surgery, no headless re-architecture.

<!-- in theme.liquid -->
<script src="https://cdn.nextstyl.io/v1.js" async data-store="yourbrand"></script>
ii
— DESIGN SYSTEM

It looks like your site, not ours.

The widget inherits your CSS variables, type scale, color tokens, spacing, and border radii from the host page. We render in your aesthetic, not a generic SaaS template. No iframes, no shadow DOM lock-in.

Inherits · fonts · colors · spacing · radii
Override · full theme JSON for finer control
iii
— PERFORMANCE

Async, lazy, deferred. Doesn't slow your PDP.

Loaded async after first paint. Below-the-fold by default. Outfit data served from edge CDN. Your LCP, CLS, and INP stay where they are — we measured it across 40 stores.

+0ms impact on LCP (tested)
~18kb gzipped widget bundle
Brand fit, honestly

Your stylists stay in the loop.

We're not claiming the AI has better taste than your merchandising team. It doesn't. What it has is scale — enough to propose 20,000 on-catalog outfits your team would never have time to build. Your team reviews, approves, edits, and ships only what fits your brand.

"AI does the 20,000 outfits your team can't.
Your team approves the ones that matter."
i
— On-brand by construction

Every item comes from your catalog.

The AI can only assemble outfits using products you've already chosen to sell. No external SKUs, no off-brand surprises. Your merchandising decisions stay the source of truth.

ii
— Merchandiser dashboard

Review, edit, pin, or reject — before anything goes live.

Outfits enter a review queue. Your team approves what fits, swaps items they want changed, and rejects what misses. Nothing ships to your PDPs without your sign-off.

iii
— Honest about what's next

Per-brand learning is on the roadmap, not the page.

Today, every brand starts from general fashion logic. As we collect approve/reject signals from your team, we'll tune to your aesthetic specifically. We'll tell you when that ships — not pretend it already does.

Outfit review · Oversized Linen Shirt
5 PROPOSED · 3 APPROVED · 1 EDITED · 1 REJECTED
QUEUE · 2 pending
ALL PENDING APPROVED
Look 01 · Smart casual
4 TAGGED · APPROVED · LIVE ON PDP
Look 02 · Weekend
3 TAGGED · APPROVED · LIVE ON PDP
Look 03 · Evening
4 TAGGED · PENDING REVIEW
Look 04 · Layered
3 TAGGED · PENDING REVIEW
Look 05 · Bold pairing
4 TAGGED · REJECTED · OFF-BRAND
Try it yourself

This is what your customers will see.

Click between outfits. Imagine it on every one of your PDPs.

— SAMPLE DTC BRAND
Linen-Blend Midi Dress — Cocoa
₺1,299.99

Sleeveless A-line silhouette in a breathable linen blend. The kind of piece a customer buys once and styles four ways — exactly what NextStyl shows them below.

Add to bag
Complete the look
AI-curated · live inventory
Total: $416 vs. $148 single item
In the wild

27 live PDPs.
One brand, one rollout.

27 Real product pages defacto × nextstyl

Not screenshots. Not a sandbox. Click any tile to land on a real Complete-the-Look in production on a $1B+ apparel brand.

— Live on defacto.nextstyl.com Hover a tile · click to open the PDP in a new tab
Why not the incumbents

Built for your stage,
not Macy's procurement.

Enterprise CTL vendors are powerful and unaffordable. Shopify apps are cheap and shallow. NextStyl is the middle that didn't exist.

NextStyl
Enterprise vendors
Shopify apps
Annual cost
$6K–$24K
$60K–$150K
$240–$3K
Setup time
~7 days
3–6 months
Hours, but shallow
Real outfits (not FBT)
Rare — usually frequently-bought-together
Inventory-aware regen
Real-time
Batch / daily
Manual
Manual tagging required
None
Onboarding team needed
Merchant tags products
Run the numbers

What's a 15% AOV lift
worth to you, specifically?

Industry benchmark for AI outfit modules is +15–25% AOV. Pull the sliders to see what that means for your store.

— ESTIMATED ANNUAL UPLIFT
$1.98M
in incremental gross profit, after 15% AOV lift on your existing traffic.
Current annual revenue$24.0M
Incremental annual revenue$3.6M
Incremental gross profit$1.98M
NextStyl annual cost (est.)~$12K
Approx. payback~3 days

* Modeled estimates based on category benchmarks. Actual results depend on your traffic mix, product breadth, and creative — we'll model your specific numbers on the demo call.

Honest answers

The questions you're actually thinking.

No fluff. No "synergy."

How is this different from Shopify's "frequently bought together"?+
FBT shows correlated products — usually a t-shirt with similar t-shirts. NextStyl builds complete outfits (top + bottom + footwear + accessory) curated for style coherence, not purchase correlation. It's the difference between "people also bought" and a stylist's recommendation.
We have 5,000 SKUs. Will it work?+
That's actually our sweet spot. Below 500 SKUs there isn't enough variety to build diverse outfits. Above 50,000 you'll get enterprise-tier pricing. 1,000–10,000 SKUs is where AI outfit generation has the most leverage over manual curation.
What about returns? Outfits could increase return rates.+
Fair concern. Industry data is mixed — some studies show outfit-buyers return at slightly higher rates per-order, but the lift in retained gross profit still exceeds the marginal return cost. We'll model your specific return rate on the demo to confirm net positive.
Do you have case studies?+
We're talking to design partners right now and being upfront about it. If you're open to a 90-day pilot with founder-level support and preferred pricing, that's the conversation. If you need 10 published case studies before you'll consider a vendor, we're not your fit yet.
What happens if NextStyl goes down?+
The widget fails gracefully — your PDP renders without it. No broken pages, no checkout impact. Your store is never blocked by our infrastructure.
How are you priced?+
Flat monthly based on catalog size, not transaction-fee based. We don't tax your AOV uplift. Pricing discussed on the demo — typically $500–$2K/month for the $10M–$100M segment.
Book a 20-minute demo

See it on your catalog,
not a generic mockup.

Send us your store URL and we'll show up to the call with NextStyl already running on your products. If it doesn't look obviously better than what you have today, the call ends in 5 minutes.

— NO CREDIT CARD — FOUNDER-LED CALL — 20 MINUTES MAX